My Private Brand is now the Retail Brands Institute (RBI). The change is more than a new name or new logo. Our brand change reflects a dramatic shift — we are a new organization, representing the entire private brand/private label/store brand /own brand industry.
RBI is a global professional member organization focused on retailers and their brands across all categories and channels.
We are leading the game-changing shift to radically transform the private label industry to become RETAIL BRANDCENTRIC & CONSUMER FOCUSED.
We invite ALL retailers and solution partners dedicated to helping to build Retail Brands to join RBI.
Together we will innovate, connect and grow.